GetYourGuide and Singapore Tourism Board Sign 2-Year Tourism Partnership
Singapore tourism is set for a new international promotional push after GetYourGuide and the Singapore Tourism Board (STB) signed a two-year memorandum of understanding on October 15, 2026. The partnership aims to develop, distribute and promote Singapore tours and travel experiences to visitors worldwide.
The agreement brings together Singapore’s national tourism organisation and a global marketplace for travel experiences. By sharing traveller insights, developing new activities and exploring joint marketing campaigns, both organisations aim to help international visitors discover more of Singapore.
For tourists planning a Singapore holiday, the partnership could mean greater visibility for local attractions, guided tours and distinctive experiences as new offerings are developed.
What is the GetYourGuide and Singapore Tourism Board Partnership?
The two-year agreement was signed at GetYourGuide’s headquarters in Berlin by Johannes Reck, CEO and co-founder of GetYourGuide, and Melissa Ow, Chief Executive of the Singapore Tourism Board.
The main objective is to strengthen Singapore’s tourism experiences and make them more visible to travellers around the world. The partners also aim to use traveller demand insights to identify opportunities for improving the experiences available to international visitors.
The agreement is particularly significant because it marks GetYourGuide’s first international destination marketing partnership with a national tourism board outside Germany, where the company is based.
Three Key Areas of the Singapore Tourism Partnership
The collaboration will focus on three main areas.
1. Traveller Insights and Market Research
GetYourGuide and the Singapore Tourism Board will share information about traveller preferences and demand. These insights can help identify what international visitors want to experience and where Singapore’s tourism offering could be improved.
Understanding visitor interests can help tourism businesses develop experiences that better match different travel styles, interests and expectations.
2. Development of New Singapore Tours and Experiences
The two organisations will work with tourism stakeholders and experience providers to identify and develop new or improved activities.
This could create opportunities for local tourism operators to present their offerings to a wider international audience. The agreement does not announce specific new tours or launch dates, so further details will depend on future developments.
3. Joint Marketing to Reach Global Travellers
GetYourGuide and STB will explore joint marketing initiatives to increase awareness of Singapore’s tourism experiences.
The goal is to inspire more international visitors to explore the destination and discover activities beyond their usual sightseeing plans.
How could the Partnership Benefit Singapore Tourism?
The GetYourGuide and Singapore Tourism Board partnership could support several parts of Singapore’s tourism industry.
- International travellers: More visibility for tours, attractions and activities when planning a Singapore trip.
- Local tourism businesses: Potential opportunities to reach new customers through international marketing and experience distribution.
- Tour operators: Traveller insights may help businesses understand changing visitor interests and develop more relevant experiences.
- Singapore’s tourism industry: Greater international awareness could encourage visitors to explore more activities and spend more during their stay.
These are potential benefits of the agreement, rather than confirmed outcomes. The partnership’s impact will depend on the experiences developed and marketing initiatives introduced.
What does this Mean for Tourists Visiting Singapore?
Singapore offers a mix of attractions, cultural districts, food experiences, family activities and guided tours. The new partnership aims to strengthen how these experiences are developed and promoted to overseas visitors.
Travellers planning a visit should continue to check official attraction websites and booking platforms for current ticket prices, availability, cancellation conditions and tour details.
The agreement does not currently confirm new attraction opening dates, discounted tickets or special packages. Visitors should wait for official announcements before making plans based on any future partnership offers.
What GetYourGuide and STB Leaders Said?
Johannes Reck, CEO and co-founder of GetYourGuide, said the company looks forward to connecting Singapore’s attractions and experience providers with global travellers.
Melissa Ow, Chief Executive of the Singapore Tourism Board, highlighted the importance of reaching international visitors while creating opportunities for Singapore tourism businesses to expand their reach.
Their statements reflect the partnership’s shared focus on increasing the visibility of Singapore’s experiences and helping tourism businesses connect with more travellers.
Frequently Asked Questions
1. Did GetYourGuide and the Singapore Tourism Board sign a partnership?
- Yes. Both organisations signed a two-year memorandum of understanding on October 15, 2026, to strengthen the development and global promotion of Singapore’s tours and travel experiences.
2. What are the main objectives of the partnership?
- The partnership focuses on sharing traveller insights, developing new or enhanced tourism experiences, and exploring joint marketing campaigns.
3. Who signed the agreement?
- The agreement was signed by Johannes Reck, CEO and co-founder of GetYourGuide, and Melissa Ow, Chief Executive of the Singapore Tourism Board.
4. Will tourists receive discounts on Singapore attractions?
- No specific discounts or promotional packages have been announced as part of the agreement. Travellers should check official booking channels for confirmed offers.
5. How could the partnership help local tourism businesses?
- It could help tourism operators gain international exposure, understand traveller demand and develop experiences that appeal to overseas visitors.
6. Is this GetYourGuide’s first international destination marketing partnership outside Germany?
- Yes. The agreement is GetYourGuide’s first international destination marketing partnership with a national tourism board outside Germany.
Conclusion
The two-year GetYourGuide and Singapore Tourism Board partnership marks a new step in promoting Singapore’s tourism experiences to a global audience. By combining traveller insights, experience development and joint marketing, the organisations aim to help visitors discover more of what Singapore offers while creating potential growth opportunities for local tourism businesses.
